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39 million Americans reportedly own a voice-activated smart speaker

One in six US adults (or round 39 million folks) now own a voice-activated smart speaker, in line with analysis from NPR and Edison Research. The Smart Audio Report claims that uptake of those units during the last 3 years is “outpacing the adoption rates of smartphones and tablets.” Users hung out the usage of audio system to search out eating places and companies, taking part in video games, atmosphere timers and alarms, controlling smart house units, sending messages, ordering meals, and taking note of track and books. Over part of respondents stay their smart speaker in the lounge, adopted via the kitchen (21 %), and main bedroom (19 %).

The survey of just below 2,000 people discovered that the time folks spend the usage of their smart speaker replaces time spent with different units together with the radio, smart telephone, TV, pill, laptop, and publications like magazines. Over part of respondents additionally stated they use smart audio system much more after the primary month of proudly owning one. Around 66 % of customers stated they use their speaker to entertain family and friends, most commonly to play track but in addition to invite basic questions and test the elements.


The Smart Audio Report Fall/Winter 2017

There additionally appears to be a cultural shift in how customers store, with just about 30 % researching an merchandise for acquire at the smart speaker, and 22 % the usage of it to shop for new merchandise. These most commonly incorporated family provides (58 % of purchases), electronics (51 %), and beauty and health merchandise (48 %). Many would even be taken with having smart speaker features of their automobiles. 65 % of customers say they wouldn’t return to lifestyles with out a smart speaker.


The Smart Audio Report Fall/Winter 2017

In phrases of manufacturers, 11 % reported proudly owning an Amazon Alexa-enabled speaker, in comparison to four % who stated they owned a Google Home tool. The record surveyed 1,010 folks elderly 18 and over via telephone and 806 folks on-line, with all on-line respondents reporting possession of an Amazon or Google speaker. With quite a lot of choices for shoppers already in the marketplace, and extra to come back from manufacturers together with Samsung, it’s probably that the 39 million possession determine will handiest develop. Though the long run appears to be like sunny for producers, we’ve prior to now argued that the easiest smart speaker nonetheless stays elusive.

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