Home / Technology / Amazon’s Super Bowl ad imagines a world where Cardi B and Anthony Hopkins are Alexa

Amazon’s Super Bowl ad imagines a world where Cardi B and Anthony Hopkins are Alexa

The Super Bowl isn’t for any other few days, however Amazon is getting a soar at the giant recreation with the discharge of a star-studded Super Bowl ad. The industrial imagines a world through which the corporate’s Alexa assistant has “lost her voice,” main a frantic Jeff Bezos to hunt out replacements within the kinds of quite a lot of celebrities.

As the minute-and-a-half ad unfolds, Alexa customers uncover that as an alternative of Alexa’s impartial, semi-robotic tones, their requests to, say, get a recipe for grilled cheese are met via superstar chef Gordon Ramsey, whilst he hurls abusive remarks at them about their inabilities to cook dinner.

Jeff takes the inside track that Alexa isn’t running actually smartly.

Cardi B presentations as much as play her hit track “Bodak Yellow,” as an alternative of the asked nation song, Rebel Wilson tries a little too onerous to “set the mood” at a space birthday celebration, and Sir Anthony Hopkins rounds out the spot in an finishing that proves as soon as and for all that the Oscar-winning actor could make virtually the rest sound menacing. (To be truthful, the supervillian-esque peacocks and dramatic pauses don’t actually assist him seem much less evil.)

Fortunately, — or sadly, relying on how a lot you favor Anthony Hopkins or Cardi B — Alexa isn’t getting changed with a new voice anytime quickly. The ad will run once more on Sunday all the way through the Super Bowl someday within the fourth quarter.

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