The Super Bowl isn’t for any other few days, however Amazon is getting a soar at the giant recreation with the discharge of a star-studded Super Bowl ad. The industrial imagines a world through which the corporate’s Alexa assistant has “lost her voice,” main a frantic Jeff Bezos to hunt out replacements within the kinds of quite a lot of celebrities.
As the minute-and-a-half ad unfolds, Alexa customers uncover that as an alternative of Alexa’s impartial, semi-robotic tones, their requests to, say, get a recipe for grilled cheese are met via superstar chef Gordon Ramsey, whilst he hurls abusive remarks at them about their inabilities to cook dinner.
Cardi B presentations as much as play her hit track “Bodak Yellow,” as an alternative of the asked nation song, Rebel Wilson tries a little too onerous to “set the mood” at a space birthday celebration, and Sir Anthony Hopkins rounds out the spot in an finishing that proves as soon as and for all that the Oscar-winning actor could make virtually the rest sound menacing. (To be truthful, the supervillian-esque peacocks and dramatic pauses don’t actually assist him seem much less evil.)
Fortunately, — or sadly, relying on how a lot you favor Anthony Hopkins or Cardi B — Alexa isn’t getting changed with a new voice anytime quickly. The ad will run once more on Sunday all the way through the Super Bowl someday within the fourth quarter.