The European Commission, a bunch that promotes the pursuits of the European Union, says it’s going to read about Apple’s Shazam acquisition with the deal’s results on festival in thoughts. Multiple international locations, together with Austria, France, Iceland, and Spain asked that the Commission assess the acquisition to decide whether or not it’s allowed beneath a European Union merger legislation.
Basically, those international locations need to understand how large of a danger Apple proudly owning Shazam may just be to native festival. Apple will now have to ask the Commission to approve the deal, which the EU regulator may just log out on without or with further stipulations. It may just additionally open an investigation if it has larger considerations.
Apple got Shazam in December for an undisclosed sum, despite the fact that the deal is reportedly price round $400 million. We haven’t but observed what Apple plans to do with the corporate, however it might incorporate the song-identifying tech into Apple Music. The Shazam app continues to be reside, but when Apple shuts it down, Spotify would lose referrals. Spotify and Apple Music in combination achieve 1 million clicks in line with day via Shazam. That may just be a part of the EU Commission’s considerations.