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‘Fifty Shades Freed’ Ends Sex Trilogy With Solid Ticket Sales

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Dakota Johnson in “Fifty Shades Freed,” which used to be No. 1 on the weekend field place of business.

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Universal Studios

LOS ANGELES — In one of the vital extra awkward field place of business pairings in reminiscence, the rough-sex sequel “Fifty Shades Freed” used to be No. 1 at North American theaters over the weekend, whilst the cuddly-cute “Peter Rabbit” did smartly with kids in 2nd position.

“Fifty Shades Freed” (Universal Pictures), which didn't satisfaction critics just about up to it did pun-enthralled headline writers, arrived to price tag gross sales of kind of $38.eight million. Based at the 3rd and ultimate e-book within the “Fifty Shades” collection via E.L. James, “Fifty Shades Freed” value an estimated $55 million to make, no longer together with advertising and marketing. It used to be directed via James Foley (“Glengarry Glen Ross”) and co-stars Dakota Johnson and Jamie Dornan.

The “Fifty Shades” cultural fever ended a very long time in the past: Most readers came upon that somewhat of Ms. James’s writing is going some distance. But price tag gross sales for the overall film adaptation — advertised via Universal with a baldfaced tagline, “Don’t miss the climax” — had been forged, declining handiest 16 % from preliminary effects for its collection predecessor, “Fifty Shades Darker,” a yr in the past.

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“Peter Rabbit” had a robust field place of business debut, helped via a slick advertising and marketing marketing campaign.

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Sony Pictures/Columbia Pictures

“Fifty Shades of Grey” kicked off the trilogy in 2015 with X-rated toy tie-ins and $85 million in opening-weekend price tag gross sales, an astounding general for an erotic drama, a style that had lengthy been out of fashion at multiplexes. All advised, the sadomasochistic collection has accumulated kind of $1.1 billion on the international field place of business, together with $98.1 million in world price tag gross sales over the weekend for “Fifty Shades Freed.”

“Peter Rabbit,” an animated-live motion hybrid that value Sony Pictures about $50 million to make, after accounting for presidency manufacturing incentives, took in $25 million within the United States and Canada, in line with comScore, which compiles field place of business information. Directed via Will Gluck (“Easy A”), the PG-rated “Peter Rabbit” options vocal performances via James Corden (Peter) and Margot Robbie (Flopsy).

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