Fitbit introduced as of late that it has acquired a small, Boston-based tool startup referred to as Twine Health for an undisclosed quantity.
Twine Health probably isn’t a identify that will resonate with a lot of individuals who don’t apply virtual health intently, but it surely’s a collaborative tool platform aimed toward place of work wellness suppliers. It tracks persistent sicknesses and connects sufferers with health coaches and docs for steerage. It used to be based in 2014, and consistent with Crunchbase, had raised just about $10 million in investment previous to being purchased.
A spokesperson for Fitbit mentioned that “nearly all” of Twine Health’s staff will sign up for Fitbit, in particular Fitbit’s Health Solutions Group, and that Twine co-founder and leader govt John Moore will turn into Fitbit’s scientific director. Fitbit additionally says there gained’t be “disruption in service,” and that Twine consumers will nonetheless have get admission to to the platform.
The Twine Health acquisition is the primary one of the yr for Fitbit, which prior to now purchased its approach into the smartwatch marketplace via strategic acquisitions of Coin, Pebble, and FitStar. Fitbit turns out decided now to dive deeper into extra critical health-tracking via partnerships with firms like Dexcom; the company has additionally mentioned it’s operating on a answer for monitoring sleep apnea.
But for Fitbit, and a few different wearable makers that have ducked out of the marketplace solely, there are nonetheless lots of demanding situations round offering price each for present smartwatch wearers and possible consumers. In different phrases: wearable makers no longer named Apple are nonetheless suffering to get folks to put on their wearables. Fitbit has additionally noticed its industry contract prior to now few quarters, although it hasn’t but reported its fourth quarter (vacation season) effects from 2017.