Magic Leap is making plans more than one editions of its augmented fact glasses for various ranges of shoppers and execs, with the cheapest beginning at the cost of a “higher-end mobile phone to higher-end tablet,” says corporate president and CEO Rony Abovitz. “I think we’re trying to establish certain tiers — we’re not going to be a single-product company over time,” Abovitz informed an target market all over an interview at Recode’s Code Media convention these days.
Abovitz says the Magic Leap One, a “creator edition” headset that’s intended to be popping out this 12 months, falls someplace in the midst of Magic Leap’s value vary. “We will have a product line in that price point probably for the company’s history, and we’ll probably have some above and we’ll have some below,” he says. “We’ll have even higher-end [versions] for hyper-pro, and then we’ll have wide mass-market” merchandise.
Magic Leap hasn’t published a value level for the Magic Leap One or every other headset. But “mass-market” isn’t going to imply affordable. “Higher-end mobile phone to higher-end tablet zone is probably our floor” for pricing, Abovitz says. He didn’t specify precisely which gadgets that may imply, however didn’t object to a comparability with the brand new iPhone, which prices $1,000 or extra. Previous reviews have put the Magic Leap One nearer to $1,500 or $2,000; Microsoft these days sells a construction package for its competing HoloLens headset at $three,000.
Abovitz says the prime cost is justified as a result of through the years, a Magic Leap headset can change “your phones, your televisions, your laptops, your tablets, which add up to thousands of dollars.” He’s prior to now informed Rolling Stone that Magic Leap headsets will be priced like “more of a premium artisanal computer.”
Magic Leap is understood as a secretive corporate, nevertheless it’s unfolded somewhat in fresh months, as it’s introduced plans to send its first product. Today, it published main points of a partnership with the NBA, introduced along a video endorsement from retired participant and present NBA analyst Shaquille O’Neal — dressed in what's it seems that the biggest to be had measurement of Magic Leap goggles.