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PGA Merchandise Show 2018: The golf industry is really all about the people

ORLANDO, Fla. -- I famous to a couple of people Wednesday at the PGA Merchandise Show that this feat of logistical ingenuity and sheer breadth is outstanding for a number of causes. Not the least of which is the widening of the lens on golf as a complete industry. As anyone who covers the PGA Tour, I kind of apply Eight-10 golfers. Sure, there are different tales in the market, different guys who win tournaments. But there are likely best Eight-10 that really topic and that you just really care about.

So it used to be an eye-opening revel in for me to traipse the expansive halls of the Orlando County Convention Center to peruse all method of cubicles. And I will guarantee you that even if the Callaways and Titlelists stand out right here, they aren't essentially the ones you keep in mind.

I'm going to keep in mind Golfzon, a golf simulator corporate that constructed a tool that may simulate a number of lies and stances, It comprises over 200 golf lessons, and you'll play a spherical in 30 mins. It additionally begins at $50,000. I'm going to keep in mind the FootCaddy, a velcro contraption that you'll wrap round your shoe to wash your golf equipment on the move. It does no longer price $50,000. I'm going to keep in mind the leather-based head quilt firms and the tiny tee-making producers.

And that is simply the starting. The selection of other folks who descended on the conference heart ground used to be slightly plausible. And in that sense it used to be encouraging. Sure, possibly golf is buoyed by way of Jordan Spieths and the Rory McIlroys of the international, however this match represents the lifeblood of the game.

I noticed previous buddies and made new ones on Wednesday in Orlando, and the complete day used to be ... in fact really amusing. My friend Jonathan Wall from PGATour.com and I had a protracted dialog at one level throughout the day, and I requested him what his favourite a part of coming to this position is. His resolution used to be what I believed it may well be. "The people," he mentioned. In golf, greater than some other game, particular person relationships are a marker of a hit companies or even a a hit industry.

So a lot of such a lot of different sports activities is depending on groups. Here, you might be continuously by yourself. So it is amusing to look the galvanizing of tens of hundreds of people into a kind of international staff surrounding a commonplace, shared objective: Push golf ahead, make it higher and watch it thrive. 

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