LOS ANGELES — In their Super Bowl custom, the main Hollywood studios sat at the sidelines over the weekend. Only one new cheap film, the horror-themed “Winchester,” arrived in extensive launch, an effort by way of a small movie corporate to counterprogram the massive recreation by way of going after feminine price ticket consumers.
That left two holdovers to guide the field workplace. “Jumanji: Welcome to the Jungle” (Sony Pictures) reclaimed the No. 1 spot, promoting about $11 million in tickets at North American theaters, for a seven-week home general of $352.6 million, consistent with comScore, which compiles field workplace knowledge. It is nearly unheard-of for a film to proceed to accomplish so strongly so overdue in its run.
“Maze Runner: The Death Cure” (20th Century Fox) was once 2d, amassing an estimated $10.2 million, for a two-week general of $39.eight million.
Third was once “Winchester,” impressed by way of the real tale of Sarah Winchester, a firearm heiress who, within the early 1900s, got here to consider that individuals killed by way of the Winchester rifle had been haunting her labyrinthine area. The movie took in kind of $nine.3 million, just a little greater than analysts had been anticipating sooner than launch. Critics eviscerated the film, which stars Helen Mirren, however price ticket consumers gave it a B-minus grade in CinemaScore go out polls, a rather excellent outcome for the horror style.
CBS Films paid $3.five million for the rights to “Winchester,” which was once disbursed by way of Lionsgate. Founded in 2007, CBS Films targets to launch about 4 modestly priced motion pictures a yr. It makes a speciality of counterprogramming. For example, the final CBS Films effort, the motion mystery “American Assassin,” arrived in September, a month when competition most commonly focal point on extra critical genres as scholars go back to university. “American Assassin,” the lone CBS Films extensive launch in 2017, took in a cushy $36.2 million. Ticket gross sales had been most likely hindered by way of “It,” which was an sudden blockbuster for Warner Bros.
“Winchester” didn't carry out like a standard horror film. Ticket gross sales higher from Friday to Saturday; horror motion pictures continuously drop after opening day. Horror additionally has a tendency to attraction essentially to teenage ladies. But girls over the age of 25 — the road that marks “older” price ticket consumers in Hollywood’s view (sure, in point of fact) — made up 64 p.c of the opening-weekend target audience for “Winchester,” CBS Films mentioned.