Amazon is making an attempt to make the Fire TV paintings higher for looking at live programming — but it surely’s beginning in an excessively small approach. Over the previous few weeks, Amazon has rolled out channel guides and an accompanying characteristic referred to as On Now, which displays what’s lately enjoying on supported networks. And as of these days, Amazon could also be including the talent to pull up live channels thru Alexa.
Unfortunately, at release, the checklist of supported networks is in reality small: simply channels from HBO, Showtime, Starz, and Cinemax. And even though you will have get admission to to them, you will not be ready to use those options, as a result of you will have to subscribe to the ones services and products thru Amazon Channels — a carrier hidden inside of Prime Video that allows you to subscribe to cable channels thru your Amazon account. That manner in case you have an impressive HBO Now or HBO Go subscription, you’re out of good fortune.
That’s all lovely complicated, and it’s now not transparent if Amazon can be ready to exchange it anytime quickly, since maximum streaming services and products don’t permit you to faucet into live programming. Amazon does say that it plans to extend the selection of supported channels despite the fact that, however possibly they’ll nonetheless be thru Amazon Channels just for the foreseeable long run.
If you personal a TV set with Fire TV device integrated, all of this may sound acquainted to you: channel guides and On Now have already been supported on TV units with a Fire TV interface, which they use to display native listings in case you hook up a virtual antenna. So the large deal here's that Amazon turns out to be attempting to extend this to virtual services and products, however obviously it’s off to a gradual get started.